Milan

4-5th of July

Become Certified Professional with
Top European Marketing Automation Company

Learn how to:
Engage customers across different communication channels
Use customer data to increase customer experience
Build automation processes that will drive your revenue
Implement modern marketing strategies and tactics

SALESmanago
Europe's top marketing automation platform
used by over 10 000 companies

#26 Fastest Growing Company

Financial Times

#3 Marketing Automation Category Leader

GetApp

#1 eCommerce Marketing Automation

Datanyze

#11
Fast 50

Deloitte

4,5/5

Capterra

About us

SALESmanago is all-in-one, next generation marketing automation software used by marketing & sales teams in over 10 000 companies of all sizes.

SALESmanago identifies people visiting your website, analyzes their online behaviour and transactions to build complete individual customer profiles. This data is then processed by Machine Learning & AI algorithms and reasoning engine to automatically deliver fully personalized, predictive offers and customer experience to the right person in the right time in all marketing channels:

E-Mail Marketing
Live Chat
Your Website
Web Push
Social Media
Mobile Applications
Advertising Networks (Facebook, Google) and RTB

Our simple wizards in the system allow you to make great things without the help of your IT team.

Using SALESmanago workflows you can automate any kind of marketing process you imagine and achieve very quick improvements of e-mail marketing effectiveness, website conversion rates and sales teams productivity.

Our customers love the way we cooperate with them. We sign month-to- month agreements and offer free onboarding and training, making marketing automation project success a common challenge for us and our customers.

Watch short video presentations here

Company Overview:

One of the fastest growing SaaS tech companies in Europe according to Deloitte
Over 10 000 customers in 40 countries, majority of them are Ecommerce and B2C companies
#1 in eCommerce Marketing Automation in Europe according to Datanyze.com
Key customers: Amrest, Orange, WWF, Yves Rocher, Timberland, Aviva, ToysR US, Praktiker
Over 300 mln e-mail addresses managed in SALESmanago by the customers
Employment of 250 people in New York, London, Cracow, Warsaw and Bucharest
Founded in 2011, Investors: 3TS (Cisco, EIF, EBRD, OTP, Sitra, 3i and KfW), Integer
Over 700 reselling partners all over the world and sales offices in 20 countries
Key Products: SALESmanago Marketing Automation, APPmanago Mobile Marketing Automation
Venturebeat ranks SALESmanago as global marketing automation leader in B2C and SMB

TRAININGS PROGRAM

Day One

Day two

9:30 - 10:00

Introduction

Let's get to know each other!
SALESmanago's market share in the marketing automation market

10:00 - 12:00

Key marketing automation functionalities

Building a 360° customer view
How to convert anonymous traffic to potential customers using advanced website tracking
How to conduct a multidimensional segmentation of the customer database
Measurement of customer involvement using a scoring model
The right way to nurture and assign your leads

12:00 - 13:00

SALESmanago Platform

Overview of most important functionalities of the system
Overview of the CRM module, communication channels and automation capabilities

13:00 - 14:00

Lunch break

14:00 - 15:00

E-commerce Analytics 2.0 and Roadmap 2019

Revenue attribution models
Conversion paths
Online store KPIs analytics
New features prepared for 2019

15:00 - 16:30

Useful implementation practices in Marketing Automation

Implementation for B2B, B2C industries and eCommerce
Personalisation mechanisms (recommendations based on product, customer and artificial intelligence characteristics)
Automated multi-channel communication strategy

16:30 - 17:30

Practical Exercises in using Marketing Automation Platform

Implementation of the most popular and effective automation processes
Configuration of campaigns using multiple communication channels

9:00 - 10:30

Configuration of automation processes

Working in the system panel on specific business scenarios
Use of automation rules and workflow

10:30 - 11:30

SALESmanago implementations case studies

Presentation of real implementations and results of B2C, E-commerce and B2B customers
Case studies of the biggest clients of SALESmanago

11:30 - 13:00

Creating Marketing Automation implementation strategies

Analysis of the presented business history on examples of companies from various industries
Group creation of the implementation plan
Discussion

13:00 - 14:00

Lunch

14:00 - 15:30

Implementation of processes created by the participants

Discussing requirements for the campaign implementation
Implementation of the most interesting ideas in the system
Case studies work

TRAINERS

Konrad Pawlus
Co-founder and CTO, SALESmanago

Started his professional career over 18 years ago when he became involved in the development of unique solutions for financial forecasting based on econometric models. In 2005 he joined Software Development Department in an Ireland-based office of OpSource, to take charge of OpSource Cloud™ application and SaaS billing solutions. In 2009 Konrad was hired by Sabre, the largest global software provider, where as Technical Team Leader he coordinated the development of one of the largest travel and tourism portals Virtually There. His next appointment was as Software Development Supervisor managing the Traveler Notification Center project involving tens of airlines from all over the world. Konrad Pawlus is an enthusiastic practitioner of agile methodology. At SALESmanago he heads Software Development Team – a group of top-class engineers and programmers developing IT solutions for marketing automation.

Michał Andruszków
Strategic Marketing Automation Consultant, SALESmanago

He works directly with the biggest clients of SALESmanago from Poland and abroad in the process of creating and implementing marketing strategies adapted to various industries. He has successfully introduced marketing automation for Oponeo.pl, Gatta, Inpost, Lotelita and other companies. He is also involved in training in Marketing Automation - he has over a hundred trained specialists from countries such as: Poland, Germany, the Czech Republic, Croatia, Lithuania, the Netherlands, Switzerland, Sweden and the United Kingdom.

Zofia Sadowska
Strategic Marketing Automation Consultant, SALESmanago

Responsible for the strategy and the implementation process of marketing automation at strategic partners of SALESmanago from Sweden, Finland, Norway, Luxembourg and Hungary. She has built her experience in managing marketing automation implementations for over 100 companies from Northern and Western Europe such as AIK Footbal, Unlimited Travel Group, HeadSpot and Lagardère Sports Hungary - Groupama Aréna. She is also responsible for education, organising and training certified Marketing Automation Specialists across the Europe.

Why you should join

Marketing Automation has been one of the fastest growing markets in recent years. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Still, only 51% (on average) of companies are currently using Marketing automation.

79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
With more than half of B2B companies (58%) plan to adopt the technology. (Emailmonday, 2018)
Modern technology could automate 45% of the activities people are paid to perform (Mckinsey, 2017)

Communication must be personalized in today’s competitive market. Only by knowing what your clients need can you communicate in a way that draws their attention. SALESmanago Marketing Automation helps you understand those needs and expectations, and provides the right tools to address them.

54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

Knowing how to react to the latest trends with suitable solutions is crucial for your strategy. Make your marketing team work at peak efficiency. Reduce expenses and time spent on preparing campaigns, and get more conversions on your website. Achieve all this with Marketing Automation!

JOIN OUR WORKSHOPS:

Limited attendees, personalized agenda
Gaining knowledge from the best Marketing Automation experts
More than 150 certified specialists in 2018

I recommend the two-day Marketing Automation workshop to those who start working with the SALESmanago system. They allowed an inexperienced person to understand the principle of operation and issues related to Marketing Automation. Accessible, understandable form, loose atmosphere, practical learning from scratch to quite complex tasks. Thanks to the workshops, another person from the team could start working with the system in an express and stress-free manner. As far as more experienced system users are concerned, the workshops may bring out, first of all, new, interesting ideas for system application and optimization of their activities.

Bartosz Soitz WEBPC-GROUP

I consider participation in the workshops to be the duty of every person who wants to work with the SALESmanago system on a daily basis. Marketing Automation functionalities are presented point by point with numerous examples of their application and exercises with implementation in the system. The way and scope of the presented material is not difficult for beginners, and more advanced people can learn about alternative ways to achieve a given goal and discuss their problems or insights. What distinguishes these workshops from other workshops in which I took part is the professional and friendly atmosphere, thanks to which I came back from the workshop with a full head of ideas and a great willingness to apply them.

Filip Kensbock Junior e-marketing specialist
YES Jewellery

I recommend the two-day SALESmanago workshops to all those interested in marketing automation - both beginners and advanced people. The way of conducting the workshops is very friendly, the trainer translates particular issues step by step with the use of case studies. Workshop participants can check their skills through practical exercises and make sure that they are using marketing automation tools correctly. Leaders have experience in various industries, they can find answers to each of the questions, including those concerning specific business problems.

Michał Piechocki ARC Market and Opinion

SALESmanago workshops have a significant advantage over similar events and trainings, which is the emphasis on the substantive aspect. Participation in them broadens PRACTIC knowledge about marketing automation and is a solid basis for conscious action in this area. It is also worth mentioning the leaders who, apart from their competencies, are eager to provide individual help tailored to the needs and specificity of the industry.

Robert Górski e-marketing specialist
Bestcena.pl

Workshops run by SALESmanago employees are always a good opportunity to learn something new about the platform. Participation in the training allowed me to get to know the possibilities of the system and better understand the idea of marketing automation. Both the form of the training and the scope of knowledge transferred They fully met my expectations.

Piotr Pasierb Marketing Automation Specialist
E-business Factory

Excellent training in terms of content. The transferred knowledge has been additionally strengthened thanks to practical tasks. Professional lecturers not only conveyed the basics of marketing automation in a very clear and understandable way, but also inspired us to use the SALESmanago platform in a way we had never seen before. We recommend Team Project 4 Data.

Dominic Wilga CTO Project 4Data

SALESmanago Marketing Automation Workshops has been a great opportunity to improve my skills about marketing automation. The teachers gave me some very helpful ideas to apply in the e-commerce strategy of my company.

Damiano Giraldo Digital Marketing Manager
My Selleria

It was a useful workshop that allowed me to better understand how the platform works and what I can do to attract more customers. The teachers explained everything very well to the participants and we left it with a bag full of knowledge and ideas.

Sabina Toma Online Specialist
Secom Romania

Milan

4-5th of July

SALESmanagoEurope's top marketing automation platform used by over 10 000 companies

Company Overview:

JOIN OUR WORKSHOPS:

SALESmanago
Europe's top marketing automation platform
used by over 10 000 companies