Milan

4-5th of July

Become Certified Professional with
Top European Marketing Automation Company

  • Learn how to:
  • Engage customers across different communication channels
  • Use customer data to increase customer experience
  • Build automation processes that will drive your revenue
  • Implement modern marketing strategies and tactics


Europe's top marketing automation platform
used by over 10 000 companies

Financial Times

#26 Fastest Growing Company

Financial Times

GetApp

#3 Marketing Automation Category Leader

GetApp

Datanyze

#1 eCommerce Marketing Automation

Datanyze

Deloitte

#11
Fast 50

Deloitte

Capterra

4,5/5


Capterra

About us

SALESmanago is all-in-one, next generation marketing automation software used by marketing & sales teams in over 10 000 companies of all sizes.

SALESmanago identifies people visiting your website, analyzes their online behaviour and transactions to build complete individual customer profiles. This data is then processed by Machine Learning & AI algorithms and reasoning engine to automatically deliver fully personalized, predictive offers and customer experience to the right person in the right time in all marketing channels:

  • E-Mail Marketing
  • Live Chat
  • Your Website
  • Web Push
  • Social Media
  • Mobile Applications
  • Advertising Networks (Facebook, Google) and RTB

Our simple wizards in the system allow you to make great things without the help of your IT team.

Using SALESmanago workflows you can automate any kind of marketing process you imagine and achieve very quick improvements of e-mail marketing effectiveness, website conversion rates and sales teams productivity.

Our customers love the way we cooperate with them. We sign month-to- month agreements and offer free onboarding and training, making marketing automation project success a common challenge for us and our customers.

Watch short video presentations here

Company Overview:

  • One of the fastest growing SaaS tech companies in Europe according to Deloitte
  • Over 10 000 customers in 40 countries, majority of them are Ecommerce and B2C companies
  • #1 in eCommerce Marketing Automation in Europe according to Datanyze.com
  • Key customers: Amrest, Orange, WWF, Yves Rocher, Timberland, Aviva, ToysR US, Praktiker
  • Over 300 mln e-mail addresses managed in SALESmanago by the customers
  • Employment of 250 people in New York, London, Cracow, Warsaw and Bucharest
  • Founded in 2011, Investors: 3TS (Cisco, EIF, EBRD, OTP, Sitra, 3i and KfW), Integer
  • Over 700 reselling partners all over the world and sales offices in 20 countries
  • Key Products: SALESmanago Marketing Automation, APPmanago Mobile Marketing Automation
  • Venturebeat ranks SALESmanago as global marketing automation leader in B2C and SMB
TRAININGS PROGRAM
Day One
Day two
9:30 - 10:00
Introduction
  • Let's get to know each other!
  • SALESmanago's market share in the marketing automation market
10:00 - 12:00
Key marketing automation functionalities
  • Building a 360° customer view
  • How to convert anonymous traffic to potential customers using advanced website tracking
  • How to conduct a multidimensional segmentation of the customer database
  • Measurement of customer involvement using a scoring model
  • The right way to nurture and assign your leads
12:00 - 13:00
SALESmanago Platform
  • Overview of most important functionalities of the system
  • Overview of the CRM module, communication channels and automation capabilities
13:00 - 14:00
Lunch break
14:00 - 15:00
E-commerce Analytics 2.0 and Roadmap 2019
  • Revenue attribution models
  • Conversion paths
  • Online store KPIs analytics
  • New features prepared for 2019
15:00 - 16:30
Useful implementation practices in Marketing Automation
  • Implementation for B2B, B2C industries and eCommerce
  • Personalisation mechanisms (recommendations based on product, customer and artificial intelligence characteristics)
  • Automated multi-channel communication strategy
16:30 - 17:30
Practical Exercises in using Marketing Automation Platform
  • Implementation of the most popular and effective automation processes
  • Configuration of campaigns using multiple communication channels
9:00 - 10:30
Configuration of automation processes
  • Working in the system panel on specific business scenarios
  • Use of automation rules and workflow
10:30 - 11:30
SALESmanago implementations case studies
  • Presentation of real implementations and results of B2C, E-commerce and B2B customers
  • Case studies of the biggest clients of SALESmanago
11:30 - 13:00
Creating Marketing Automation implementation strategies
  • Analysis of the presented business history on examples of companies from various industries
  • Group creation of the implementation plan
  • Discussion
13:00 - 14:00
Lunch
14:00 - 15:30
Implementation of processes created by the participants
  • Discussing requirements for the campaign implementation
  • Implementation of the most interesting ideas in the system
  • Case studies work
TRAINERS
Konrad Pawlus
Konrad Pawlus
Co-founder and CTO, SALESmanago

Started his professional career over 18 years ago when he became involved in the development of unique solutions for financial forecasting based on econometric models. In 2005 he joined Software Development Department in an Ireland-based office of OpSource, to take charge of OpSource Cloud™ application and SaaS billing solutions. In 2009 Konrad was hired by Sabre, the largest global software provider, where as Technical Team Leader he coordinated the development of one of the largest travel and tourism portals Virtually There. His next appointment was as Software Development Supervisor managing the Traveler Notification Center project involving tens of airlines from all over the world. Konrad Pawlus is an enthusiastic practitioner of agile methodology. At SALESmanago he heads Software Development Team – a group of top-class engineers and programmers developing IT solutions for marketing automation.

Michał Andruszków
Michał Andruszków
Strategic Marketing Automation Consultant, SALESmanago

He works directly with the biggest clients of SALESmanago from Poland and abroad in the process of creating and implementing marketing strategies adapted to various industries. He has successfully introduced marketing automation for Oponeo.pl, Gatta, Inpost, Lotelita and other companies. He is also involved in training in Marketing Automation - he has over a hundred trained specialists from countries such as: Poland, Germany, the Czech Republic, Croatia, Lithuania, the Netherlands, Switzerland, Sweden and the United Kingdom.

Zofia Sadowska
Zofia Sadowska
Strategic Marketing Automation Consultant, SALESmanago

Responsible for the strategy and the implementation process of marketing automation at strategic partners of SALESmanago from Sweden, Finland, Norway, Luxembourg and Hungary. She has built her experience in managing marketing automation implementations for over 100 companies from Northern and Western Europe such as AIK Footbal, Unlimited Travel Group, HeadSpot and Lagardère Sports Hungary - Groupama Aréna. She is also responsible for education, organising and training certified Marketing Automation Specialists across the Europe.

Why you should join

Marketing Automation has been one of the fastest growing markets in recent years. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Still, only 51% (on average) of companies are currently using Marketing automation.

  • 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
  • With more than half of B2B companies (58%) plan to adopt the technology. (Emailmonday, 2018)
  • Modern technology could automate 45% of the activities people are paid to perform (Mckinsey, 2017)

Communication must be personalized in today’s competitive market. Only by knowing what your clients need can you communicate in a way that draws their attention. SALESmanago Marketing Automation helps you understand those needs and expectations, and provides the right tools to address them.

  • 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  • 42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
  • Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

Knowing how to react to the latest trends with suitable solutions is crucial for your strategy. Make your marketing team work at peak efficiency. Reduce expenses and time spent on preparing campaigns, and get more conversions on your website. Achieve all this with Marketing Automation!

JOIN OUR WORKSHOPS:

  • Limited attendees, personalized agenda
  • Gaining knowledge from the best Marketing Automation experts
  • More than 150 certified specialists in 2018
We have already certified over 1000 digital marketers across Europe
Organizers
LOCATION

Novotel Milano Nord Ca' Granda,
Viale Suzzani 13, Bicocca - Zara, 20162 Mediolan